This post is a bit different from the content I’ve previously posted. I have always welcomed feedback, but this post relies on it–the entire point is to hear (read, smartass) your thoughts on what your goals/aspirations/reasons are for your involvement in the craft beer movement/industry. Whether you’ve been in the industry for 35 years or had your first craft brew last week (or tonight, for that matter), you’ve got a perspective. Many people involved in the craft beer revolution/movement/trend/industry in America and throughout the world tout that they’re in it for “better beer” that’s authentic and what beer should be. I don’t doubt that, really I don’t. I have realized my confusion lately, though, with many of the things that have formed to support the craft beer movement. Many blogs, websites, and apps seem to seek to float the “best” beers to the top and weed out other beers. While it is my opinion, too, that some beers are made improperly and executed poorly compared to others, what’s the point of these rankings? They’re obviously completely dependent on someone’s tastes…I’m not trying to do away with individualism, but what’s the purpose, the end result of these endeavors? It seems like many review sites, blogs, and apps seek to rank beers so others only have to experience the “best”. Well, what is the “best”? Why does one beer have to be better than the other? I would read a Consumer Reports review of televisions and a Car & Driver reviews because I only want to purchase one television and one car. Do I only want to drink one beer? Stop very quickly and think…if RateBeer and Beer Advocate ratings were sophisticated enough to put one beer at the top, would you only drink it? I assume you didn’t have to think very long. Of course you wouldn’t, the one-beer drinkers are the people that are still supporting Bud-Miller-Coors (and they’re a dying breed). Now before you reply in an angry rant, I want to explain that I’m not completely debasing beer reviews. They have their place, as do restaurant and movie reviews. I question, however, their prevalence, and beer geeks’ quickness in declaring a beer inferior to another. Is it really worse than the other? Can you not enjoy both? If you can’t, isn’t your inability to narrow your consumption down to one singular beer just a display of your own inferior palate? I have tried more beers than I can count, and I would drink almost all of them again…because to me craft beer is about appreciating a well-made beer, not the “best” made beer. But now I want to know: what is craft beer about for you and what are you looking for? Thanks in advance for any comments and sharing your opinion. The best thing about the craft beer community is open discussion and debate, that can always end over a beer (but I guess that’s just my opinion, again).